China’s Lottery Boom, Meta’s RMG Policy Shift in India, Scientific Games Enters UAE, and More

China’s lottery scene maintained its momentum in April, with sales climbing 4.1% year-on-year to nearly RMB 57.75 billion ($8.04 billion). Both welfare and sports lotteries contributed to this growth—sports lotteries increased by 5.1%, and welfare lotteries by 2.2%. Looking at the first four months of 2025, total sales reached RMB 206.34 billion ($29.19 billion), showing a consistent upward trend.

Last year, the industry reached a new high with RMB 623.5 billion ($85.8 billion) in sales, primarily driven by sports lotteries. Industry insiders remain optimistic about the market’s continued growth throughout 2025.

In India, Meta Platforms has updated its ad policies to permit real money gaming (RMG) ads, provided advertisers obtain prior written approval and adhere to legal regulations. The new guidelines specify that ads cannot target anyone under 18 and must include proof of licensing or legal authorization. The All India Gaming Federation (AIGF) shared that Meta will now accept AIGF-issued certificates as valid proof, streamlining the approval process for Indian gaming companies.

This change is viewed as a positive step toward increased transparency and responsible advertising in India’s rapidly growing online gaming scene. Overall, it should help legitimize and support the industry moving forward.

Scientific Games, a leading provider of games, technologies, and services for lotteries worldwide, has just received approval from the UAE’s GCGRA to supply lottery products and services—marking a significant development in the country’s gaming landscape. Established in 2023, the GCGRA now oversees various gaming activities, including lotteries, sports betting, and land-based casinos.

With operations across five continents, Scientific Games brings over 50 years of experience in lottery technology and is eager to support the UAE’s evolving market. Michael Conforti, President of International Business at Scientific Games, expressed enthusiasm about the license and outlined plans to deliver responsible, high-quality gaming solutions. This move underscores the UAE’s shift toward regulating and expanding its gambling industry. Overall, it signals a promising focus on developing a responsible and well-structured gaming sector.

Meanwhile, QTech Games, a leading game distributor for emerging markets, has partnered with KA Gaming, adding over 833 of their award-winning titles to the platform. This collaboration enhances QTech’s offerings in rapidly growing markets such as Latin America, Africa, Asia, and Eastern Europe, with an emphasis on local content that appeals to diverse player tastes.

Philip Doftvik, CEO of QTech, highlighted the importance of locally adapted content for success in these markets. Meanwhile, KA Gaming’s CEO, Daniel, views this as a great opportunity to grow their presence and connect with new players worldwide.

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